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Leading Together: Create, Innovate, Inspire
2016 HCAOA Conference
5
General Session Speakers
ERIK MADSEN
COO, Home Care Pulse
Innovative Strategies That Inspire Client-Driven Growth
Clients are the lifeblood of home care. They are the deciding factor between the companies
that thrive and those that die. Clients hold the impressive power to drive or hinder a company’s
progress, and wise providers are channeling this power by strategizing for client-driven growth.
Join Erik Madsen to discuss key methods for generating growth, decreasing client acquisi-
tion costs, and increasing client lifetime values through a client-driven growth strategy. Dis-
cuss techniques for turning clients into promoters, and discover how to convert promoters
into your #1 referral source.
PATRICK COONEY
President, The Federal Group, Inc.
Panelists:
BOB KING
Attorney & Founder, Legally Nanny
ELIZABETH MURPHY
Attorney, Manning & Kass
EILEEN MAGUIRE
Attorney, Gilliland, Maguire & Harper, P.C.
HCAOA 2016 Public Policy Update & Exploring the Latest Home Care-Related
Legal Issues
During the first portion of this session, Patrick Cooney, HCAOA’s Federal Legislative Con-
sultant, will review HCAOA’s 2016 progress on key issues facing the home care industry at
both the state and federal levels. Attendees will learn how to become active advocates in
their own state, and how to build relationships with policy makers.
Following his public policy update, Mr. Cooney will be joined by attorneys Bob King, Eliz-
abeth Murphy and Eileen Maguire to offer participants an informative Q&A session where
they will address the latest legal issues and topics related to the implementation of policies
and laws impacting the home care industry at the local, state and federal levels. Mr. Cooney
will serve as moderator, as the team of attorneys highlight for attendees the various chang-
es taking place in 2016 (and beyond).
Topics will include: changes to federal overtime rules; the companionship exemption and how
to structure your home care business legally and effectively in response to these changes; sleep
time; travel time; responding to Department of Labor audits; and, wage and hour issues af-
fecting your company. Attendees are encouraged to submit questions in advance to maximize
audience participation.
LAURIE ORLOV
Founder, Aging in Place Technology Watch
Technology In The Home: What’s New and What’s Next?
Technology in the home for older adults, caregiving professionals and families can enable
safety, engagement, and communication. Caregiving matters in 2016. Policy changes are in
the works that help the circle of care for family caregivers, care recipients, and care-relat-
ed services. At the same time, the professional caregiving market, including tech-enabled
home care, is booming and has become a new favorite of investors. The result; older adults
stay in their own homes longer and more safely, aging successfully. This session reviews
technology and new offerings that make caregiving work.
Bob King
Elizabeth Murphy
Eileen Maguire
Patrick Cooney
Erik Madsen
Laurie Orlov